Sunday, October 15, 2017

This is HER - Zadig & Voltaire

This month saw a new perfume by Zadig & Voltaire. 
Zadig & Voltaire: a Paris-born and quintessentially French fashion house, whose name is a reference to the nickname of founder Thierry Gillier, ferryman of the Voltairian mindset.

Easy wear. Easy life. Easy luxury. This is Zadig!  

Rock-Art-Paris inspiration

 Zadig & Voltaire combines Rock, Art and Paris to create the This is HER perfume.

It is an attitude of restlessness. Being rock means being yourself. Free, sure of your rebellious elegance, good in your own skin. Just one rule: Always be ready for anything! With a degree from the Parsons School of Design in New York and a passion for art collecting, founder Thierry Gillier draws his resolutely modern and rock-infused inspiration from contemporary art.Zadig, aka Thierry Gillier: the man who exports Voltaire to the four corners of the Earth, a challenge accomplished and echoed in the brand’s reputation, the literary ferryman of French flair, from one generation to another, where casual and serious meet, the contrast of depth and lightness, modern, classic.

“The bottle design is elegant and simple, inspired from contemporary art. We wanted to focus on a minimalist design, black and white, with this symbol of opposition and attraction between men and women.” Cecilia Bönström - Artistic Director, Zadig & Voltaire
This is HER! A woody, heady floral fragrance created by Sidonie Lancesseur and Michel Almairac (Robertet)

White. True. Parisian elegance wrapped in sensuous silk and cashmere. A young, restless beauty jauntily spritzes a floral bouquet of Arabian jasmine brightened with pink peppercorn. A sweet with a rock spirit made of chestnut and vanilla. As free as her looks, her femininity is reaffirmed with an intense, woody and milky base note: sandalwood, the Zadig & Voltaire signature. Confident, unpredictable, irresistible. This is HER!

“For THIS IS HER! fragrance I imagined a rock group playing a furious song in a Parisian apartment.” Michel Almairac (Robertet)

Have you tried out this perfume yet?



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