Day 2 - Malta Fashion Week 2017 - The Gods, Vanity Rebels and Boho Goddess

Day 2 started with a collection named 'The Gods' by Herminas Reea who is a young Greco-Armenian designer based in Romania. The collection is inspired by the contemporary women's fragility and tenderness of the endless femininity and the magical beauty characterising the women seeing beauty as a goddess, or the woman believing in the beauty of the goddess. Herminas Reea's designes focus on lace and are handmade with diaphanous veils which highlight the women's innocence but at the same time her femininity and sensuality. 

Photos by Go Raw

Inspired by streetwear with a touch of Eas-London vibe, Parascandalo is know for mixing fabrics and textures to dramatic effect and to tell his own story with regards to Maltese Culture, politics and environmental issues.

The new collection 'Vanity Rebels' is inspired by youth and pop culture and contains delicate fabrics, embroidery and and a surprising mixture of patterns and textures. The PARASCANDALO staple, the t-shirt, has been reintroduced again into this collection turning it into a showpiece with the use of graphics. The t-shirts are partnered with deconstructed denim, comfy sweats and one-off unique patchwork pieces.

Photos by Go Raw 

The last show for the night was by Maria Cutajar who represented 'Boho Goddess'. Knowing Maria, she has always had a flair for Fashion and this year's Fall/Winter Collection is inspired from the bohemian lifestyle, which is describes the marginalised and impoverished artist. The main aim behind this collection is to empower the inner beauty of a woman and to make her inner artist emerge in the world of today.

Photos by Joseph Lungaro

XOXOXO

Pocalocca

Malta Fashion Week 2017 Press Conference

The seventh edition of the Malta Fashion Week will be taking place at Fort St Elmo, Valletta from the 22nd to the 27th May. All events are to be held at Fort St Elmo thus providing a symbolic link between Fashion as an Art and our local Culture. 

On the 15th May, the Mercedes-Benz Fashion Week Malta and The Chamilia Malta Fashion Awards press conference was held at Fort St. Elmo.

 It was held together with the Valletta 2018 Foundation and the Ministry of Justice, Culture and Local Government who are supporters of this year’s event. Mr Adrian Mizzi, Chairman and Executive Producer of Malta Fashion Week & Awards presented some of the highlights from this year’s calendar of events. 

This includes shows and presentations by 15 local designers as well as 4 international designers. 

He also explained how one of the main objectives of this event has always been to create a platform that can reach international audiences and generate global exposure. He also highlighted how helpful and needed the support received from many volunteers, corporate sponsors and Government entities like Valletta 2018, Arts Council Malta and Heritage Malta. 

However, he also stated that more determined investments will help the local industry take things to a higher level. 

He went on to thank all the corporate sponsors of Malta Fashion Week and Awards, namely Mercedes Benz, Chamilia, ALDO, Tresemme, Eva Garden and Coca Cola.

 Valletta 2018 Foundation Chairman Jason Micallef said “Valletta 2018 is proud to have the Mercedes-Benz Malta Fashion Week included in its European Capital of Culture Programme in the run up to 2018.” 

Through the Cultural Partnership Agreement, Arts Council Malta is funding the Malta Fashion Association, which supports the participation of local young emerging fashion designers in the Malta Fashion Week. “This investment adds value to our wide range of 11 partnerships with the creative sector whilst upholding our commitment to support the development of creative professionals and their artistic excellence”, said Toni Attard, Director of Strategy at Arts Council Malta. He added that the Malta Fashion Week serves as an important platform for the designers’ creative growth particularly in terms of networking, exposure and visibility in the local and international scene.

Make sure you follow the website Malta Fashion Week and Awards and the Malta Fashion Week and Awards Facebook Page to stay tuned on shows and events happening! 

xoxoxo

Pocalocca